Proceedings of the 2021 3rd International Conference on Literature, Art and Human Development (ICLAHD 2021)

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Research on the Application of Marxist Literary Theory in the Design of Cultural and Creative Products

A Case Study of the Elements of New Year Wood-block Prints in Zhuxian Town

Authors
Liuhan1, a*, Chang Jingjing2, b*, Wang Qinxuan3, c*
1School of Art, Jiangxi University of Finance and Economics, Nanchang, Jiangxi, China
2School of Art, Jiangxi University of Finance and Economics, Nanchang, Jiangxi, China
3School of Art, Jiangxi University of Finance and Economics, Nanchang, Jiangxi, China
Corresponding Authors
Liuhan, Chang Jingjing, Wang Qinxuan
Available Online 29 November 2021.
DOI
10.2991/assehr.k.211120.105How to use a DOI?
Keywords
Marxist theory of literature and art; New Year wood-block prints of Zhuxian Town; Historical materialism; Cultural and creative product design
Abstract

With the continuous improvement of people’s aesthetic level, the pursuit of products with cultural connotation has become a hot trend. If designers want to design cultural and creative products recognized by the public, they need to take Marxist literary and artistic theory as the theoretical guidance and carry out design and creation activities on the basis of historical materialism, instead of “ineffective design” that does not meet the needs of the public. Starting from the design of cultural and creative products of New Year wood-block prints in Zhuxian Town, this paper understands the needs of the public on the basis of Marxist literary and artistic theory, and guides designers to make good use of the elements of New Year wood-block prints in Zhuxian Town on the basis of giving full consideration to the objective needs of people. In order to design in line with people’s spirit, practical, aesthetic and other needs of the design works, so that the design works better serve the people, the application scope is more extensive.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Literature, Art and Human Development (ICLAHD 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
10.2991/assehr.k.211120.105
ISSN
2352-5398
DOI
10.2991/assehr.k.211120.105How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Liuhan
AU  - Chang Jingjing
AU  - Wang Qinxuan
PY  - 2021
DA  - 2021/11/29
TI  - Research on the Application of Marxist Literary Theory in the Design of Cultural and Creative Products
BT  - Proceedings of the 2021 3rd International Conference on Literature, Art and Human Development (ICLAHD 2021)
PB  - Atlantis Press
SP  - 559
EP  - 562
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211120.105
DO  - 10.2991/assehr.k.211120.105
ID  - 2021
ER  -