Intercultural Communication of “The Untamed” Overseas
- 10.2991/assehr.k.211120.140How to use a DOI?
- The Untamed; the Chinese culture; intercultural communication; audience and communication effects; IP cultural industry
In the information age, the wide application of Internet promotes the further development of intercultural communication. Among many successful case studies and practices of intercultural products and communication, the largest difference of T.U. is its extensive IP industry chain. Based on statistical analysis, this thesis studies the cultural connotations of the TV series itself and the reasons for its success, audience and effects as well as the cultural industry. This thesis concludes five reasons for the success, including the cultural homogeneity of the Southeast Asian audience, the satisfaction of the audience’s martial arts imagination, the fashion boom of fantasy elements in recent years, the common emotional needs of human beings, and the universality of art. This research hopes to help cultural products go abroad and serve to form a better industry chain.
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yantong Meng PY - 2021 DA - 2021/11/29 TI - Intercultural Communication of “The Untamed” Overseas BT - Proceedings of the 2021 3rd International Conference on Literature, Art and Human Development (ICLAHD 2021) PB - Atlantis Press SP - 772 EP - 776 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211120.140 DO - 10.2991/assehr.k.211120.140 ID - Meng2021 ER -