Research on the Development of the Palace Museum Based on Social Media

DOI

10.2991/978-2-494069-97-8_145How to use a DOI?

Keywords

social media; museum studies; communication; The Palace Museum

Abstract

In the modern day, social media-based museums’ communication capacities play a significant part in bridging the formation of relationships between the museum and its visitors. In order to study the communication model of museums, academics have taken inspiration from the changing mass communication model. Social media nowadays has steadily impacted all facets of daily life, including the museum sector as a new channel for museums to increase communication. Social media offers benefits that other forms of communication do not, including the addition of fresh components to the museum communication model and the potential for more engaged audience-museum interaction.

The Palace Museum in China is one of them and has made some incredible progress in this area. Compared to other museums in China, the Palace’s information on how social media is used in practise is deeper, more thorough, and more accurately reflects the pertinent topics. In order to establish a museum communication model that is appropriate for the social media era—the “multiple interactive communication model”—this paper uses the Palace Museum as an example to summarise its social media strategy. Based on this, it integrates social media as a new and expanded communication medium into the museum’s communication system. This approach not only serves as a guide for other modern museums’ social media communication strategies, but it also introduces a theoretical innovation to the classic museum communication model and opens up new possibilities for the growth of relationships between the museum and its audience.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaoxue Cheng
AU  - Ge Chen
AU  - Yi Wu
PY  - 2023
DA  - 2023/02/13
TI  - Research on the Development of the Palace Museum Based on Social Media
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 1139
EP  - 1145
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_145
DO  - 10.2991/978-2-494069-97-8_145
ID  - Cheng2023
ER  -