Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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Research on the Development Status of Wechat Official Account of Hot Spring Tourism Resorts in Northern Guangdong Mountainous Area

Authors
Xinlei Wu1, *
1Business Administration Department, Heyuan Polytechnic, Heyuan, China
*Corresponding author. Email: 122088778@qq.com
Corresponding Author
Xinlei Wu
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_81How to use a DOI?
Keywords
Hot spring resort; Travel wechat official account; Tweet quality; Publicity efficiency; Mountainous areas in northern Guangdong
Abstract

As an important platform for interactive communication and service marketing between scenic spots and tourists, many powerful scenic spots have realized the important value of wechat official account.Guangdong has huge geothermal resources reserves. The mountainous areas in northern Guangdong is the gathering place of hot spring culture and tourism industry in Guangdong Province. This article focuses on four representative hot spring resorts in the mountainous area of northern Guangdong, and obtains network data from the wechat official account platform of the hot spring tourism resort for observation. The article makes a horizontal and vertical comparison and analysis in terms of service content, article characteristics, publicity efficiency, so as to put forward strategies for further optimizing the marketing of hot spring tourism resort wechat official account, such as stabilizing the update frequency, increasing the attention ratio, dynamically analyzing the audience, providing exquisite service functions, and innovating theme marketing.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
10.2991/978-2-494069-97-8_81
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_81How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinlei Wu
PY  - 2023
DA  - 2023/02/13
TI  - Research on the Development Status of Wechat Official Account of Hot Spring Tourism Resorts in Northern Guangdong Mountainous Area
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 638
EP  - 646
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_81
DO  - 10.2991/978-2-494069-97-8_81
ID  - Wu2023
ER  -