Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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Research on the Market Positioning Analysis and STP Strategy of Marvel Enterprises

Authors
Junxiang Wang1, *
1Darla Moore School of Business, University of South Carolina, Columbia, 29201, USA
*Corresponding author. Email: JW90@email.sc.edu
Corresponding Author
Junxiang Wang
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_82How to use a DOI?
Keywords
Marvel Enterprises; Market positioning; STP Strategy
Abstract

Due to the end of the Avengers series and the withdrawal of Iron Man, Marvel’s most important film and television character, Marvel Studios needs to re-analyze its market positioning and STP strategy research. So far, Marvel Studios has been going through a huge transformation since the end of the Avengers, and they need to rebuild a cosmic series. Still, at the same time, the remaining anime characters can no longer be as clear-cut as Iron Man. This can be discussed and studied through the current ways of expanding overseas markets, creating global brands, and changing the unique style of audience positioning across regions. Marvel uses the low-cost market research method of American TV dramas to analyze which type of anime characters the audience is more interested in. This is a good start, but the audience needs a sci-fi style with individualism as the core and a highly recognizable role, which is difficult to locate and analyze in the market.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
10.2991/978-2-494069-97-8_82
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_82How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Junxiang Wang
PY  - 2023
DA  - 2023/02/13
TI  - Research on the Market Positioning Analysis and STP Strategy of Marvel Enterprises
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 647
EP  - 654
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_82
DO  - 10.2991/978-2-494069-97-8_82
ID  - Wang2023
ER  -