Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

<Previous Article In Volume
Next Article In Volume>

Study on the Characteristics of Short Video in Chinese Dialect and the Reasons for Its Popularity

Authors
Yang Yang1, *, Jieyu Zhou2
1School of Journalism and Communication, Heilongjiang University, Harbin, 150080, Heilongjiang, China
2School of Media Science/School of Journalism, Northeast Normal University, Changchun, 130000, Jilin, China
*Corresponding author. Email: 20191349@s.hlju.edu.cn
Corresponding Author
Yang Yang
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_72How to use a DOI?
Keywords
Dialect short videos; Identity; Participatory culture; Defamiliarization theory; Reasons analysis
Abstract

With the continuous development of new media platforms, the categories of short video have become various. Recently, one of the most popular short video category is the short videos with all the actors speaking dialect. Due to the vigorously promoting Mandarin in the mainland China, the use and spread of dialects has been hindered. However, with help of the prevalence of the dialect short videos, many Chinese dialects go back to the public. The rise of dialect short video will become a new form of spreading Chinese dialect and local culture. Why the dialect short videos can gain such popularity today is a question worth exploring. Therefore, this paper analyses the creation characteristics of dialect short videos on several new media platforms. According to the results of the research, the authors believe that the main reason for its popularity are the search for identity of the dialect users, the strengthened perceptibility of videos through the defamiliarization effect and the enhanced cultural power of the masses in participatory culture.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
10.2991/978-2-494069-97-8_72
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_72How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yang Yang
AU  - Jieyu Zhou
PY  - 2023
DA  - 2023/02/13
TI  - Study on the Characteristics of Short Video in Chinese Dialect and the Reasons for Its Popularity
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 565
EP  - 571
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_72
DO  - 10.2991/978-2-494069-97-8_72
ID  - Yang2023
ER  -