Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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Research on the Status Quo and Development Strategy of TikTok Operation Mode

Taking Short Video Module as an Example

Authors
Minghe Qu1, *
1The High School Affiliated to Renmin University of China, Beijing, 100086, China
*Corresponding author. Email: mwangxiaoke@yocon.com.cn
Corresponding Author
Minghe Qu
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_30How to use a DOI?
Keywords
Social media; TikTok; Business operation; Sociology; Future forecast
Abstract

With the advancement of technology and the fast-paced life brought about by social development, people are increasingly dependent on fragmented time for information and entertainment. The rapid expansion of people’s demand for information has created a new market, enabling many businesses to see the possibilities of the future, thus prompting the birth of many short video platforms. TikTok, one of the leading companies, has gained much attention and love from users since its launch in September 2016. However, TikTok is still facing some problems that may hinder its development. This paper aims to explore TikTok’s operation model and unique features, analyze how these features attract users and implement advertising and traffic cashing. In addition, this paper will analyze the disadvantages of these features How TikTok, with 689 monthly active users, balances its social responsibility with maintaining revenue. After analyzing the content, demographics, and social impact from multiple perspectives, this article will give suggestions on how TikTok should combat illegal videos while encouraging people to create high quality short videos, as well as develop protection measures for youth.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
10.2991/978-2-494069-97-8_30
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_30How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Minghe Qu
PY  - 2023
DA  - 2023/02/13
TI  - Research on the Status Quo and Development Strategy of TikTok Operation Mode
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 237
EP  - 244
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_30
DO  - 10.2991/978-2-494069-97-8_30
ID  - Qu2023
ER  -