Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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Understanding TikTok Usage: Communication Strategy of ByteDance Based on the Background of New Media

Authors
Xiaoci Fan1, *, Jinchun Luo2, Xiaojia Wang3
1San Diego State University, San Diego, CA, 98182, USA
2School of Journalism and Communication, Xi’an International Studies University, Xi’an, 710000, China
3Brocasting and Hosting, Communication University of Zhejiang, Hangzhou, 310000, China
*Corresponding author. Email: xfan8905@sdsu.edu
Corresponding Author
Xiaoci Fan
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_29How to use a DOI?
Keywords
TikTok Usage; ByteDance; Communication Strategy
Abstract

This research provides a wide framework for understanding how young people use TikTok to make meanings. Evaluation of user motivations and interactions, as well as the TikTok platform’s ability to facilitate these activities, was conducted using both walkthrough techniques and unstructured interviews. The research indicated that although escapism and mood enhancement are the primary motivations for using social media, expressing the hidden self and connecting with friends are secondary causes. According to the study’s findings, TikTok, a platform that celebrates real-life human experiences, inspires creativity in its users by providing user interfaces that are intuitive, easy to use, and straightforward, as well as editing tools that are feature-rich and user-friendly. This study will begin with a discussion of TikTok’s historical context and the theoretical framework. The next section clarifies the study’s research subjects and used techniques. The study’s findings will be presented in the following sequence: TikTok technical walkthrough, TikTok intended use case, and interview results. The most significant findings will be selected and presented in the following section to answer the three research questions this study gave. In addition, findings and practical ramifications will be presented at the conclusion to explain the meanings and values of this research.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
978-2-494069-97-8
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_29How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoci Fan
AU  - Jinchun Luo
AU  - Xiaojia Wang
PY  - 2023
DA  - 2023/02/13
TI  - Understanding TikTok Usage: Communication Strategy of ByteDance Based on the Background of New Media
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 226
EP  - 236
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_29
DO  - 10.2991/978-2-494069-97-8_29
ID  - Fan2023
ER  -