A Study of Bronze Animal Motif Cultural and Creative Products in the New Media Era

DOI

10.2991/978-2-38476-170-8_62How to use a DOI?

Keywords

Bronze; Animal motifs; Cultural and creative products; New media; Cultural communication; Chinese traditional culture

Abstract

Bronze has a pivotal role in traditional Chinese culture. One of the things that made bronze culture important to traditional Chinese culture is its motifs. The most representative animal motifs reflect the aesthetic orientation of the society at that time and have a high artistic value. In the age of new media, the use of advanced digital technology has enriched the form of bronze animal motifs, accelerated the spread of traditional Chinese culture and made it more presentable on the global stage. The present study examines the artistic characteristics and cultural connotations of bronze animal motifs in the new media era and their current status, analyses the impact of the new media era on bronze animal motifs and proposes suggestions for their development.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sunyiqin Zhao
AU  - Yixiao Qin
PY  - 2023
DA  - 2023/12/31
TI  - A Study of Bronze Animal Motif Cultural and Creative Products in the New Media Era
BT  - Proceedings of the  2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
PB  - Atlantis Press
SP  - 556
EP  - 567
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-170-8_62
DO  - 10.2991/978-2-38476-170-8_62
ID  - Zhao2023
ER  -