The Beauty of West Java Cities Through Tourism Slogans

DOI

10.2991/978-2-38476-070-1_16How to use a DOI?

Keywords

slogan; tourism; speech act; West Java

Abstract

This study discusses the beauty of West Java cities recorded in tourism slogans, which are reviewed pragmatically using speech acts. The speech acts contained in tourism slogans refer to the type, function, and language used. The method used is a qualitative descriptive method. Data were collected by downloading via the internet tourism slogans in 27 districts/cities of West Java containing speech acts using Searle’s (1979) illocutionary speech act theory. The results of the analysis show that the speech acts in the tourism slogans of the regency/city of West Java contain four speech acts, namely representative/assertive, expressive, directive, and commissive. The beauty of West Java cities through tourism slogans uses more representative and expressive speech acts, namely representative 10 slogans, expressive 8 slogans, directive 7 slogans, and commissive 2 slogans. In addition, the function of speech acting in the slogan is to provide information (name, history, future hopes, etc.). Ask or expect tourists to come or visit and promise that a city has something different. The choice of language used in the slogan generally uses English, Indonesian, and regional languages, especially Sundanese and one Javanese language (Cirebon language). This reality confirms that the local government considers that English is more marketable than Indonesian or regional languages, even though these cities are rich in regional culture that is still thick. Creativity and uniqueness in tourism slogans show that the beauty and excellence of a city can be packaged in concise and concise language.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sariah
AU  - Rini Widiastuti
AU  - Nia Kurnia
PY  - 2023
DA  - 2023/06/27
TI  - The Beauty of West Java Cities Through Tourism Slogans
BT  - Proceedings of the 3rd International Conference on Linguistics and Cultural (ICLC 2022)
PB  - Atlantis Press
SP  - 181
EP  - 197
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-070-1_16
DO  - 10.2991/978-2-38476-070-1_16
ID  - 2023
ER  -