Symbol and Communication: Study on the Relationship Between Exhibition Activities and City Image and Its Application
Taking Hangzhou City as an Example
- 10.2991/assehr.k.210313.029How to use a DOI?
- symbol, exhibition activities, city image, communication
Taking Hangzhou City, Zhejiang Province as an example, this paper studies the communication characteristics in the process of city image formation from the perspective of urban exhibition activities. By investigating the core words of the city image of Hangzhou, the paper finds that during the historical evolution of the city image of Hangzhou from “food paradise” to “exhibition capital”, exhibition activities have played an important role in the promotion process and become the builder of city image symbols. From the perspective of communication, exhibition activities have symbolic characteristics. The exhibitions, marketing, performances and other forms are transformed into visual and auditory symbols, and the city image is constructed through the symbols and index. The exhibition itself has media attribute. Through the recreation and reproduction in the activity, it has formed a unique scene, feeling and atmosphere. Therefore, as the urban medium, exhibition activities have the function of encoding the field of urban value, morality and aesthetic significance, play the signifier and signified role of symbols, and affect the public’s psychological acceptance. Hangzhou City should seize the opportunity of hosting the Asian Games in 2022, and develop new connotations of the city image from the perspective of concrete, abstract and ritualized symbol communication.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Gangqing He PY - 2021 DA - 2021/03/15 TI - Symbol and Communication: Study on the Relationship Between Exhibition Activities and City Image and Its Application BT - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020) PB - Atlantis Press SP - 159 EP - 162 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210313.029 DO - 10.2991/assehr.k.210313.029 ID - He2021 ER -