Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)

Research on English Translation of Cross-Border E-Commerce Based on Functional Equivalence Theory

Authors
Guangtao Cao, Jiaqi Luo
Corresponding Author
Guangtao Cao
Available Online 15 March 2021.
DOI
https://doi.org/10.2991/assehr.k.210313.003How to use a DOI?
Keywords
cross-border e-commerce English, functional equivalence theory, translation
Abstract

With the development of globalization, it promotes the development of cross-border e-commerce. In the exchange and development of international business, the translation of cross-border e-commerce English plays an irreplaceable role and becomes an important means of international business communication. This paper takes the functional equivalence theory to analyze the characteristics and strategies of cross-border e-commerce English translation and puts forward to the corresponding translation strategies, and further demonstrates that Nida’s “equivalence” should not be mechanically applied, but should achieve the most natural equivalence.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 March 2021
ISBN
978-94-6239-352-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.210313.003How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Guangtao Cao
AU  - Jiaqi Luo
PY  - 2021
DA  - 2021/03/15
TI  - Research on English Translation of Cross-Border E-Commerce Based on Functional Equivalence Theory
BT  - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
PB  - Atlantis Press
SP  - 15
EP  - 20
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210313.003
DO  - https://doi.org/10.2991/assehr.k.210313.003
ID  - Cao2021
ER  -