Research on English Translation of Cross-Border E-Commerce Based on Functional Equivalence Theory
- 10.2991/assehr.k.210313.003How to use a DOI?
- cross-border e-commerce English, functional equivalence theory, translation
With the development of globalization, it promotes the development of cross-border e-commerce. In the exchange and development of international business, the translation of cross-border e-commerce English plays an irreplaceable role and becomes an important means of international business communication. This paper takes the functional equivalence theory to analyze the characteristics and strategies of cross-border e-commerce English translation and puts forward to the corresponding translation strategies, and further demonstrates that Nida’s “equivalence” should not be mechanically applied, but should achieve the most natural equivalence.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Guangtao Cao AU - Jiaqi Luo PY - 2021 DA - 2021/03/15 TI - Research on English Translation of Cross-Border E-Commerce Based on Functional Equivalence Theory BT - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020) PB - Atlantis Press SP - 15 EP - 20 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210313.003 DO - 10.2991/assehr.k.210313.003 ID - Cao2021 ER -