Research on English Translation of Cross-Border E-Commerce Based on Functional Equivalence Theory

DOI

10.2991/assehr.k.210313.003How to use a DOI?

Keywords

cross-border e-commerce English, functional equivalence theory, translation

Abstract

With the development of globalization, it promotes the development of cross-border e-commerce. In the exchange and development of international business, the translation of cross-border e-commerce English plays an irreplaceable role and becomes an important means of international business communication. This paper takes the functional equivalence theory to analyze the characteristics and strategies of cross-border e-commerce English translation and puts forward to the corresponding translation strategies, and further demonstrates that Nida’s “equivalence” should not be mechanically applied, but should achieve the most natural equivalence.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guangtao Cao
AU  - Jiaqi Luo
PY  - 2021
DA  - 2021/03/15
TI  - Research on English Translation of Cross-Border E-Commerce Based on Functional Equivalence Theory
BT  - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
PB  - Atlantis Press
SP  - 15
EP  - 20
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210313.003
DO  - 10.2991/assehr.k.210313.003
ID  - Cao2021
ER  -