Small Medium Enterprises Affected by COVID-19 on the Lathon Program

DOI

10.2991/assehr.k.210506.037How to use a DOI?

Keywords

COVID-19, SME’s, Lathon, Marketplace, Application

Abstract

Lathon is a marketplace application for street vendors and Small and Medium Enterprises (SMEs) products developed from the Hilarion program, one of the winners of the COVID-19 INA Ideathon 2020 organized by the Ministry of Research and Technology/National Agency for Research and Innovation of Indonesia. In the program, a total of 50 traders were recorded, consisting of 24% Street Vendors and 76% SMEs affected by COVID-19 to be assisted in selling their products online. Research on these traders is considered important and urgent in the COVID-19 pandemic to find out the amount of income earned by traders during the COVID-19 pandemic, what business was most affected, and how many of the traders had already made sales online or willing to be helped by selling it online. This research was conducted using survey methods and quantitative approaches, with saturated sampling techniques on 50 respondents from the street vendors and SMEs who were recorded at the Lathon marketplace. The analysis was using Maslow’s Hierarchy of Needs theory. The results show that during the COVID-19 pandemic, the average daily income decreased by 50%. The most dominantly affected commodity is the culinary business, at 74%, while the percentage who sells online is 80%. Approximately 86.1% sell their products using social media, and only a small fraction (8.3%) use traditional market for transaction. So most of the traders, 98%, are willing to be assisted by the Lathon application. In conclusion, the most impactful commodity is the culinary business 74%, a physiological need, or the most basic need in Maslow’s hierarchy of needs to fulfill the right to survive. Traders who switch to online sales will be able to minimize the economic impact during the pandemic.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hilarion Hamjen
AU  - Shera Mayangsari Suwito
AU  - Annisa Muthia Yana Ariyanti
PY  - 2021
DA  - 2021/05/08
TI  - Small Medium Enterprises Affected by COVID-19 on the Lathon Program
BT  - Proceedings of the 1st International Conference on Law and Human Rights 2020 (ICLHR 2020)
PB  - Atlantis Press
SP  - 267
EP  - 274
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210506.037
DO  - 10.2991/assehr.k.210506.037
ID  - Hamjen2021
ER  -