CSR Communication Planning through Participatory Communication

DOI

10.2991/iclick-18.2019.23How to use a DOI?

Keywords

Communication Planning, Participatory, CSR

Abstract

Communication planning is part of communication management to achieve communication goals. Participatively, communication planning involves all stakeholders in order to achieve the common interests and objectives agreed upon by stakeholders effectively and efficiently. This study uses a communication planning model from Cutlip & Center that divides the communication phase into four stages: Fact Finding, Planning, Implementation, Monitoring and Evaluation of Communications. In implementing the CSR Program for Women Empowerment based on Creative Economy Business, PT Pertamina (Persero) RU II Dumai Plant conducts participatory communication planning in every communication phase, starting from problem discovery through social mapping activities, focus group discussions and community suggestions, communication planning through socialization program the intense and use of informal channels that apply in the community, the implementation of communication through an equivalent two-way communication practitioners where the stakeholders can convey their suggestions and criticisms during the program running and The las, monitoring and evaluation of programs that prioritize aspects of social, economic and environmental sustainability involving stakeholders from local government, non-governmental organizations and local communities.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Miftah Faridl Widhagdha
AU  - Kevin Kurnia Gumilang
PY  - 2019/07
DA  - 2019/07
TI  - CSR Communication Planning through Participatory Communication
BT  - Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)
PB  - Atlantis Press
SP  - 107
EP  - 112
SN  - 2352-5398
UR  - https://doi.org/10.2991/iclick-18.2019.23
DO  - 10.2991/iclick-18.2019.23
ID  - FaridlWidhagdha2019/07
ER  -