Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)

The Effect of Market Orientation, Competitive Strategy on Firm Performance Through Support Government Policy as an Intervening Variable

Authors
Yulisnada, Haryono Umar, Willy Arafah
Corresponding Author
Yulisnada
Available Online 15 September 2020.
DOI
https://doi.org/10.2991/aebmr.k.200915.038How to use a DOI?
Keywords
support government policy competitive strategy, market orientation, firm performance
Abstract
This research aims to examine the effect of market orientation and competitive strategy on firm performance with support government policy as an intervening variable. The data was obtained from Housing Developers in Indonesia. The sample is 220 individuals, consisting of large, medium, and small developers. The research used the PLS (Partial Least Square) and showed that the support government policy was not significant to the firm performance. Therefore, it cannot be a mediation of competitive strategy and market orientation to improve firm performance. These results prove that support government policy is only a passive facilitator or performance, and used as a framework for theoretical development. Also, the results can be used in the implementation of policies by the government in the housing sector. The implication: in the property companies, the housing sector is a business-oriented. The companies always need a market mechanism, and therefore government support needs to be an independent factor, not as a mediation.
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Volume Title
Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
15 September 2020
ISBN
978-94-6239-053-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200915.038How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yulisnada
AU  - Haryono Umar
AU  - Willy Arafah
PY  - 2020
DA  - 2020/09/15
TI  - The Effect of Market Orientation, Competitive Strategy on Firm Performance Through Support Government Policy as an Intervening Variable
BT  - Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)
PB  - Atlantis Press
SP  - 163
EP  - 166
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200915.038
DO  - https://doi.org/10.2991/aebmr.k.200915.038
ID  - Yulisnada2020
ER  -