The Effect of Market Orientation, Competitive Strategy on Firm Performance Through Support Government Policy as an Intervening Variable
Yulisnada, Haryono Umar, Willy Arafah
Available Online 15 September 2020.
- https://doi.org/10.2991/aebmr.k.200915.038How to use a DOI?
- support government policy competitive strategy, market orientation, firm performance
- This research aims to examine the effect of market orientation and competitive strategy on firm performance with support government policy as an intervening variable. The data was obtained from Housing Developers in Indonesia. The sample is 220 individuals, consisting of large, medium, and small developers. The research used the PLS (Partial Least Square) and showed that the support government policy was not significant to the firm performance. Therefore, it cannot be a mediation of competitive strategy and market orientation to improve firm performance. These results prove that support government policy is only a passive facilitator or performance, and used as a framework for theoretical development. Also, the results can be used in the implementation of policies by the government in the housing sector. The implication: in the property companies, the housing sector is a business-oriented. The companies always need a market mechanism, and therefore government support needs to be an independent factor, not as a mediation.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yulisnada AU - Haryono Umar AU - Willy Arafah PY - 2020 DA - 2020/09/15 TI - The Effect of Market Orientation, Competitive Strategy on Firm Performance Through Support Government Policy as an Intervening Variable BT - Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020) PB - Atlantis Press SP - 163 EP - 166 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200915.038 DO - https://doi.org/10.2991/aebmr.k.200915.038 ID - Yulisnada2020 ER -