Brand Image: Survey on Giro iB Wadiah Sharia Commercial Bank Individual Customers in Kota Bandung
Intan Permana, Nizar Alam Hamdani, Asri Solihat, Lindayani, Anggun Oktavia Herlianti
Available Online 15 September 2020.
- https://doi.org/10.2991/aebmr.k.200915.040How to use a DOI?
- brand image, Giro iB Wadiah Sharia, commercial bank
- Indonesia has a largest market potential for various sharia-based products, services and services. Islamic banking has a relationship with religious factors of a brand image. This study aims to determine the image of the Giro iB Wadiah Sharia Commercial Bank service brand in Kota Bandung. The data analysis technique used is Critical Factor Analysis with a sample of 96 customers. The results showed that the Giro iB Wadiah brand image was quite high. In conclusion, Gito iB Wadiah has been able to meet the needs and desires of customers for fund management transactions in the minds of customers.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Intan Permana AU - Nizar Alam Hamdani AU - Asri Solihat AU - Lindayani AU - Anggun Oktavia Herlianti PY - 2020 DA - 2020/09/15 TI - Brand Image: Survey on Giro iB Wadiah Sharia Commercial Bank Individual Customers in Kota Bandung BT - International Conference on Management, Accounting, and Economy (ICMAE 2020) PB - Atlantis Press SP - 172 EP - 175 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200915.040 DO - https://doi.org/10.2991/aebmr.k.200915.040 ID - Permana2020 ER -