Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019)

The Product, Promotion, and Place @BreadTalkIndo

Authors
Arissetyanto Nugroho, Janfry Sihite
Corresponding Author
Janfry Sihite
Available Online 12 February 2020.
DOI
https://doi.org/10.2991/aebmr.k.200205.002How to use a DOI?
Keywords
@BreadTalkIndo, marketing communication, unstructured datasets
Abstract
The business sector is expanding and increasing the competition in the consumption sector such as the food and the beverage industry. Bread store is one of the growing and competitive industry. There are Holland Bakery, Breadtalk, Breadlife and much other bread stores in Indonesia. Johnny Andrean open a franchise of Bread Talk in Indonesia in 2003, the first store is in Mall Kelapa Gading Jakarta and since then, there are 73 stores distributed all over Indonesia. Nevertheless, there is a lack of research that analyzes the Breadtalk marketing communication, especially via social media. Therefore, the research aimed to explore the proposition of Breadtalk in Indonesia from @BreadTalkIndo. The findings show that the attributes or services delivered by @BreadTalkIndo consist of the basic elements of the marketing mix which are the promotion, product, and place. Furthermore @BreadTalkIndo also answering a complaint from the customer, delivering a procedure to order the bread, the payment instruction, and inputs for the products, services, and the place to sell the brand, the cleanliness and also the delivery services.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th International Conference on Management, Economics and Business (ICMEB 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
12 February 2020
ISBN
978-94-6252-903-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200205.002How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Arissetyanto Nugroho
AU  - Janfry Sihite
PY  - 2020
DA  - 2020/02/12
TI  - The Product, Promotion, and Place @BreadTalkIndo
BT  - 4th International Conference on Management, Economics and Business (ICMEB 2019)
PB  - Atlantis Press
SP  - 6
EP  - 8
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200205.002
DO  - https://doi.org/10.2991/aebmr.k.200205.002
ID  - Nugroho2020
ER  -