Using the Analytic Hierarchy Process to Establish a Food Tour Guide Selection and Evaluation Model

DOI

10.2991/icmeit-16.2016.54How to use a DOI?

Keywords

Evaluation Model, Analytic Hierarchy, tour industry.

Abstract

The travel and green food tour industry has become one of the biggest industries in the world, as well as an important direction for the development of China's contemporary economy. After the Chinese government implemented the two-day weekend policy in 2001, domestic food green food tour has becoming a popular recreational trend. In addition to promote domestic food green food tour, the Chinese government also strives to promote inbound food green food tour. Hence, there is a growing demand of food tour guides, who are critical to the success of an organized food tour. Given the scanty studies on the selection of food tour guides, this study aims to construct a food tour guide selection and evaluation model with reference to factors that travel agencies should consider when they select food tour guides. The findings of this study can provide travel agencies in China with an objective and consistent standard for the selection of food tour guides.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ting Li
PY  - 2016/08
DA  - 2016/08
TI  - Using the Analytic Hierarchy Process to Establish a Food Tour Guide Selection and Evaluation Model
BT  - Proceedings of the 2016 International Conference on Mechatronics Engineering and Information Technology
PB  - Atlantis Press
SP  - 284
EP  - 288
SN  - 2352-5401
UR  - https://doi.org/10.2991/icmeit-16.2016.54
DO  - 10.2991/icmeit-16.2016.54
ID  - Li2016/08
ER  -