Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

Subliminal Affective Priming of Internet Emotions Influences Attentional Bias

Authors
Jie Cheng
Corresponding Author
Jie Cheng
Available Online June 2018.
DOI
10.2991/icmess-18.2018.263How to use a DOI?
Keywords
Internet emotions; Subliminal affective priming; Dot-probe paradigm; Attentional bias
Abstract

This research aims at studying the effect of subliminal affective priming of Internet emotions on the attentional bias. The Internet emotions were prime stimulus of this experiment, which were taking from a social software. The experiment was conducted by adopting a single factor within-subject design. The independent variable was the emotional valence of Internet emotions (positive, neutral, negative). The dot-probe paradigm was used to examine the differences of reaction time to the probe stimulus. The results showed that subliminal presence of positive Internet pictures which do not affect the attentional bias. Subliminal presence of negative Internet pictures would influence the attentional bias. There is a significant faster reaction time to negative images than to neutral after the negative affective priming. The presentation of the neutral Internet emotions under the threshold does not affect attentional bias.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-520-7
ISSN
2352-5398
DOI
10.2991/icmess-18.2018.263How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jie Cheng
PY  - 2018/06
DA  - 2018/06
TI  - Subliminal Affective Priming of Internet Emotions Influences Attentional Bias
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 1188
EP  - 1191
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.263
DO  - 10.2991/icmess-18.2018.263
ID  - Cheng2018/06
ER  -