How to Build Consumers’ Adoption Preference for Third-Party Mobile Payment Platform

DOI

10.2991/icmess-18.2018.330How to use a DOI?

Keywords

Third-party mobile payment platform; Customer perceived value; Adoption preference

Abstract

Understanding how to obtain consumer adoption preferences is the basis for third-party mobile payment platform to gain a competitive advantage in the payment market. Based on customer perceived value theory, this study used in-depth interviews and empirical test methods to construct a research model of perceived value driving third-party mobile payment platform to obtain consumer adoption preferences. Evidence shows that process value perception (perceived ease of use, perceived risk and perceived convenience) and result value perception (perceived usefulness, perceived pleasure) effect third-party mobile payment platform to obtain consumer adoption preference through perceived value. The relative influence of perceived adoption preference on consumers is perceived pleasure, perceived convenience, perceived ease of use, perceived risk, and perceived usefulness. These conclusions provide theoretical and management implications for the construction of third-party mobile payment platforms and other payment platforms.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weihong Zhao
AU  - Shengcheng Xie
PY  - 2018/06
DA  - 2018/06
TI  - How to Build Consumers’ Adoption Preference for Third-Party Mobile Payment Platform
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 1508
EP  - 1511
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.330
DO  - 10.2991/icmess-18.2018.330
ID  - Zhao2018/06
ER  -