Cultural Resource Endowment, Cultural Environment, and Cultural Market Activity
A Moderated Mediation Model
- 10.2991/978-2-494069-45-9_29How to use a DOI?
- Cultural Resource Endowment; Government Social Media; Public Cultural Service System; Cultural Market
Cultural soft power is essential to comprehensive national strength, and cultural resource endowment is a necessary support for a thriving cultural market. The county-level government, as the vital link of the political structure of China, is the basic unit of national governance and the carrier of providing public services to the public. As a unique grassroots sample, the county level has unique analytical value. The traditional cultural resource endowment in Northwest China is rich, but there is a big gap between the development reality of its cultural industry and the stock of cultural resources endowment, which constitutes a remarkable tension. The rise of social media provides a new way for the government to solve this contradiction. Cultural resource endowment will promote the activity of the local cultural market through government media behavior. Specifically, local government social media channels and influence will form a process of public sector branding of cultural resource endowment, ultimately affecting the cultural market activity. This effect will be affected by the cultural environment. Regions with a higher cultural environment are more likely to accept the branded values transmitted in social media, generating more cultural demands, having a two-way interaction with the market, and promoting market activity.
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Cite this article
TY - CONF AU - Beier Chen AU - Chunxian Lu PY - 2022 DA - 2022/12/16 TI - Cultural Resource Endowment, Cultural Environment, and Cultural Market Activity BT - Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022) PB - Atlantis Press SP - 233 EP - 251 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-45-9_29 DO - 10.2991/978-2-494069-45-9_29 ID - Chen2022 ER -