Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)

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The Transformation of Gender Representation in Pixar’s Toy Story Franchise

Authors
Yiqiao Li1, *
1Faculty of Humanities and Social Science, University of Nottingham, Ningbo China, Ningbo Zhejiang, 315000, China
*Corresponding author. Email: hnyyl16@nottingham.edu.cn
Corresponding Author
Yiqiao Li
Available Online 16 December 2022.
DOI
10.2991/978-2-494069-45-9_80How to use a DOI?
Keywords
Toy Story franchise; Gender representation; Image analysis; Power relationship
Abstract

The Toy Story franchise deserves an in-depth gender analysis due to its commercial influence, technological contribution, and achievement in the realm of animated film. This research may contribute to a relatively complete representation of gender in animations. It argues that the Toy Story series shows a process of power transformation, namely, male power declines while female power increases. Image analysis and comparison are deployed to investigate the depiction of power relationships between male and female characters under Foucault’s theory. During the process of analysing, this paper chooses the male protagonist cowboy Sheriff Woody Pride and his girlfriend shepherdess Bo Peep as the primary research subjects. It finds that the female characters were generally placed in a subordinate position compared to males in the 1990s which indicate that the portrayal of independent female characters in animated films was neglected during this period. However, the significant and dramatic change in the 2010s reveals the film market attaches more importance to female image shaping. Additionally, this could be seen as a trend of emphasizing gender equality in the animation market, that is, women and men are portrayed equally.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 December 2022
ISBN
10.2991/978-2-494069-45-9_80
ISSN
2352-5398
DOI
10.2991/978-2-494069-45-9_80How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yiqiao Li
PY  - 2022
DA  - 2022/12/16
TI  - The Transformation of Gender Representation in Pixar’s Toy Story Franchise
BT  - Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)
PB  - Atlantis Press
SP  - 662
EP  - 669
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-45-9_80
DO  - 10.2991/978-2-494069-45-9_80
ID  - Li2022
ER  -