The Transformation of Gender Representation in Pixar’s Toy Story Franchise
- 10.2991/978-2-494069-45-9_80How to use a DOI?
- Toy Story franchise; Gender representation; Image analysis; Power relationship
The Toy Story franchise deserves an in-depth gender analysis due to its commercial influence, technological contribution, and achievement in the realm of animated film. This research may contribute to a relatively complete representation of gender in animations. It argues that the Toy Story series shows a process of power transformation, namely, male power declines while female power increases. Image analysis and comparison are deployed to investigate the depiction of power relationships between male and female characters under Foucault’s theory. During the process of analysing, this paper chooses the male protagonist cowboy Sheriff Woody Pride and his girlfriend shepherdess Bo Peep as the primary research subjects. It finds that the female characters were generally placed in a subordinate position compared to males in the 1990s which indicate that the portrayal of independent female characters in animated films was neglected during this period. However, the significant and dramatic change in the 2010s reveals the film market attaches more importance to female image shaping. Additionally, this could be seen as a trend of emphasizing gender equality in the animation market, that is, women and men are portrayed equally.
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Cite this article
TY - CONF AU - Yiqiao Li PY - 2022 DA - 2022/12/16 TI - The Transformation of Gender Representation in Pixar’s Toy Story Franchise BT - Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022) PB - Atlantis Press SP - 662 EP - 669 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-45-9_80 DO - 10.2991/978-2-494069-45-9_80 ID - Li2022 ER -