Analysis of Uber Carpooling Service

DOI

10.2991/978-2-494069-45-9_26How to use a DOI?

Keywords

Online car-hailing service; Marketing tools; Uber; Word of mouth; Taxi-hailing software

Abstract

As a global instant car software developed in 2009, Uber is a mobile platform for online booking of taxis at any time, automatically prompting customers to register taxi drivers with Uber near their current location. This paper evaluates Uber’s marketing strategy and current development status using the competitor analysis in the existing market, consumer behavior analysis, and marketing mix to find that cab service has certain risks and some prospects. Uber’s financial situation is not as good as outside speculation, but it is still in the stage of rapid development. In a market with many competitors, it can still increase market share through some marketing methods, which also provides some references and inspirations for other online car-hailing service companies.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuyan Sun
PY  - 2022
DA  - 2022/12/16
TI  - Analysis of Uber Carpooling Service
BT  - Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)
PB  - Atlantis Press
SP  - 208
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-45-9_26
DO  - 10.2991/978-2-494069-45-9_26
ID  - Sun2022
ER  -