Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)

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The Research on the Mechanism for the Further Integration of Rural Tourism and Local Culture

Authors
Ying Guo1, *
1Management School, Jiu Jiang University, Jiu Jiang, 332005, Jiangxi, China
*Corresponding author. Email: 3100848161@qq.com
Corresponding Author
Ying Guo
Available Online 16 December 2022.
DOI
10.2991/978-2-494069-45-9_35How to use a DOI?
Keywords
Mechanism for the Further Integration; Rural Tourism; Local Culture
Abstract

In order to improve the quality of rural tourism and spread positive rural cultures, addressed by questionnaire surveys and analytic hierarchy process (APH) method, the research puts forward the integration of rural tourism and rural culture, based on the different forms of rural tourism scenarios, and divide the rural tourism attractions into the convenience, the outlooks, the culture of the resources and the management as the criteria layers. The solutions to the obstacles which have been limiting the integration process of rural tourism and local culture are to identify different tourist needs exactly and build an internal driving mechanism to the companies, create government innovation system to guarantee the integration development process, and construct the external coordination environments to ensure the integration of tourism industry and local culture in terms of the optimizing the 13 judgement layers based on the APH results analysis.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 December 2022
ISBN
10.2991/978-2-494069-45-9_35
ISSN
2352-5398
DOI
10.2991/978-2-494069-45-9_35How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ying Guo
PY  - 2022
DA  - 2022/12/16
TI  - The Research on the Mechanism for the Further Integration of Rural Tourism and Local Culture
BT  - Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)
PB  - Atlantis Press
SP  - 289
EP  - 300
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-45-9_35
DO  - 10.2991/978-2-494069-45-9_35
ID  - Guo2022
ER  -