Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)

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Research on New Media Helping Rural Tourism Development in the Context of Normalization of Epidemic Situation

A Case Study of Kunshan City, Jiangsu Province, China

Authors
MingRui Gao1, *
1School of Media and Communication, Goldsmiths, University of London, Room 801, Unit 2, Building 42, Linfeng garden, Diaobingshan, China
*Corresponding author. Email: Flora_gaoo@outlook.com
Corresponding Author
MingRui Gao
Available Online 16 December 2022.
DOI
10.2991/978-2-494069-45-9_22How to use a DOI?
Keywords
Rural Tourism; New Media; Kunshan; PEST Model
Abstract

With the normalization of pandemic scenarios today, promoting rural tourism through new media technology and growing the popularity and impact of tourism-related products has progressively evolved into a development trend for destination marketing in the travel industry. In this article, the PEST model is used to examine the viability of new media to support rural tourist development, using Kunshan as an example, against the backdrop of a serious epidemic sickness.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 December 2022
ISBN
10.2991/978-2-494069-45-9_22
ISSN
2352-5398
DOI
10.2991/978-2-494069-45-9_22How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - MingRui Gao
PY  - 2022
DA  - 2022/12/16
TI  - Research on New Media Helping Rural Tourism Development in the Context of Normalization of Epidemic Situation
BT  - Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)
PB  - Atlantis Press
SP  - 171
EP  - 179
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-45-9_22
DO  - 10.2991/978-2-494069-45-9_22
ID  - Gao2022
ER  -