The Marketing Strategies of New De-icing Robot
Chan Lu, Li-Yan Wang, Hui-Ping Liang, Guo-Xiong Ruan, Li-Hua Ning
Available Online June 2014.
- https://doi.org/10.2991/icmsa-15.2015.106How to use a DOI?
- Transmission line, De-icing robot, Marketing strategy.
- With the acceleration of economy globalization and industrialization process and the growth of knowledge- economy, high-tech products are becoming the major impetus of economic development. Industrial robots are considered as the best tools to produce and solute problems for Government and many companies. The high tension transmission line de-icing robot is a kind of industrial robots. This article would review the existing state of de-icing robots technology and the market of industrial robots, at the same time, the high tension transmission line de-icing robot made by Guilin University of Electronic Technology would be compared with the existing de-icing robots among their advantages to point out the problems in the market, and then came up with the reasonable programs of market development ,popularization and marketing strategies in order to catch the attention of the governments and China Southern power grid companies and go into service, meanwhile ,it’s helpful to draw lessons from these marketing strategies for the other kind of robots.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Chan Lu AU - Li-Yan Wang AU - Hui-Ping Liang AU - Guo-Xiong Ruan AU - Li-Hua Ning PY - 2014/06 DA - 2014/06 TI - The Marketing Strategies of New De-icing Robot BT - 2015 International Conference on Material Science and Applications (icmsa-15) PB - Atlantis Press SP - 581 EP - 586 SN - 2352-541X UR - https://doi.org/10.2991/icmsa-15.2015.106 DO - https://doi.org/10.2991/icmsa-15.2015.106 ID - Lu2014/06 ER -