Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)

Preliminary Research: The Influence of Customer Lifestyles on the Decision of Choosing an Online Design Studio Services

Authors
Benedicta Adriela
Corresponding Author
Benedicta Adriela
Available Online November 2018.
DOI
https://doi.org/10.2991/icobest-18.2018.35How to use a DOI?
Keywords
Lifestyle, Design Studio, Preference
Abstract
The objectives of this reseach was to find out the influence of customer lifestyles on their decisions in using the services of online design studios. In order to know whether the use of the service is due to preferences, and finally to know whether it’s influenced by the lifestyle or not. For that, research method used is qualitative research method with approach of sociology. So the results obtained from this study, there are eight lifestyles and each of it affects customers in deciding to use the services of online design studio than offline. The use of design studio services is also influenced by the preferences of each type of lifestyle, judging by the questionnaires given to the respondents. Each respondent gave answers on their preferences of the design elements and four images of each of the online design studios as research objects. From the questionnaire, can be known lifestyle type and the reasons of each respondent in determining the image and design studio which one that they like. So it can be concluded based on the type of lifestyle occurs, then the most dominant lifestyle is the lifestyle of the Achievers on making decisions today and chooses to use the services of an online design studio.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2018
ISBN
978-94-6252-611-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/icobest-18.2018.35How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Benedicta Adriela
PY  - 2018/11
DA  - 2018/11
TI  - Preliminary Research: The Influence of Customer Lifestyles on the Decision of Choosing an Online Design Studio Services
PB  - Atlantis Press
SP  - 155
EP  - 160
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.35
DO  - https://doi.org/10.2991/icobest-18.2018.35
ID  - Adriela2018/11
ER  -