Preliminary Research: The Influence of Customer Lifestyles on the Decision of Choosing an Online Design Studio Services
Available Online November 2018.
- https://doi.org/10.2991/icobest-18.2018.35How to use a DOI?
- Lifestyle, Design Studio, Preference
- The objectives of this reseach was to find out the influence of customer lifestyles on their decisions in using the services of online design studios. In order to know whether the use of the service is due to preferences, and finally to know whether it’s influenced by the lifestyle or not. For that, research method used is qualitative research method with approach of sociology. So the results obtained from this study, there are eight lifestyles and each of it affects customers in deciding to use the services of online design studio than offline. The use of design studio services is also influenced by the preferences of each type of lifestyle, judging by the questionnaires given to the respondents. Each respondent gave answers on their preferences of the design elements and four images of each of the online design studios as research objects. From the questionnaire, can be known lifestyle type and the reasons of each respondent in determining the image and design studio which one that they like. So it can be concluded based on the type of lifestyle occurs, then the most dominant lifestyle is the lifestyle of the Achievers on making decisions today and chooses to use the services of an online design studio.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Benedicta Adriela PY - 2018/11 DA - 2018/11 TI - Preliminary Research: The Influence of Customer Lifestyles on the Decision of Choosing an Online Design Studio Services BT - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018) PB - Atlantis Press SP - 155 EP - 160 SN - 2352-5398 UR - https://doi.org/10.2991/icobest-18.2018.35 DO - https://doi.org/10.2991/icobest-18.2018.35 ID - Adriela2018/11 ER -