Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)

The Influence of Product Quality on Car Puchase Decision

Authors
Jogi Morrison Simanjuntak, Rahma Wahdiniwaty
Corresponding Author
Jogi Morrison Simanjuntak
Available Online November 2018.
DOI
https://doi.org/10.2991/icobest-18.2018.43How to use a DOI?
Keywords
quality of product and purchase decision
Abstract
The purpose of the researcher is to know how much influence the quality of the product to the purchase decision of HX Cars. Almost all industries are experiencing growth as a result of globalization, not least with the automotive industry in Indonesia, especially in the car industry. The Indonesian occupation assumes HXas a car brand that has reliable engine quality, easily accessible parts, ease of maintenance, and relatively higher after-sales price when compared to other brands. One of HXproduct that is HX Cars, which currently has constraints with product quality is problematic on master braking. The case study was conducted at HX Automotive Company Bandung. The research method used qualitative and quantitative. Data obtained through questionnaires, field observations and interviews. One hundred respondents become sample of research. Data collected through questionnaires processed by path model that influenced the purchase decision of HX Cars. The results of the data done with the SPSS showed the quality of the product has a positive effect on product quality.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2018
ISBN
978-94-6252-611-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/icobest-18.2018.43How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jogi Morrison Simanjuntak
AU  - Rahma Wahdiniwaty
PY  - 2018/11
DA  - 2018/11
TI  - The Influence of Product Quality on Car Puchase Decision
PB  - Atlantis Press
SP  - 195
EP  - 198
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.43
DO  - https://doi.org/10.2991/icobest-18.2018.43
ID  - MorrisonSimanjuntak2018/11
ER  -