The Influence of Product Quality on Car Puchase Decision
Jogi Morrison Simanjuntak, Rahma Wahdiniwaty
Jogi Morrison Simanjuntak
Available Online November 2018.
- https://doi.org/10.2991/icobest-18.2018.43How to use a DOI?
- quality of product and purchase decision
- The purpose of the researcher is to know how much influence the quality of the product to the purchase decision of HX Cars. Almost all industries are experiencing growth as a result of globalization, not least with the automotive industry in Indonesia, especially in the car industry. The Indonesian occupation assumes HXas a car brand that has reliable engine quality, easily accessible parts, ease of maintenance, and relatively higher after-sales price when compared to other brands. One of HXproduct that is HX Cars, which currently has constraints with product quality is problematic on master braking. The case study was conducted at HX Automotive Company Bandung. The research method used qualitative and quantitative. Data obtained through questionnaires, field observations and interviews. One hundred respondents become sample of research. Data collected through questionnaires processed by path model that influenced the purchase decision of HX Cars. The results of the data done with the SPSS showed the quality of the product has a positive effect on product quality.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jogi Morrison Simanjuntak AU - Rahma Wahdiniwaty PY - 2018/11 DA - 2018/11 TI - The Influence of Product Quality on Car Puchase Decision BT - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018) PB - Atlantis Press SP - 195 EP - 198 SN - 2352-5398 UR - https://doi.org/10.2991/icobest-18.2018.43 DO - https://doi.org/10.2991/icobest-18.2018.43 ID - MorrisonSimanjuntak2018/11 ER -