Analysis of Visual Rhetoric for Official Website City Government

DOI

10.2991/icobest-18.2018.49How to use a DOI?

Keywords

Visual Rhetoric, website, Government

Abstract

The aim of the research to analyse benefits of the official website of city government. In addition, the main focus of this study is to examine visual rhetoric on the official website of Bandung City Government in an effort to attract the public to visit the site and can represent Bandung as the Creative City of the World. Unlike the previous, Information can only be accessed by a certain circle only or better known as Asymmetric Information. Now, the Information Technology Age has made it easy for people to access the information they want. In fact, the world and the information that is inside it can be accessed through the gadget in hand. Bandung City Government responded to this development by creating an official government website. Through its website, the city government of Bandung provide information on Employee Data and Mayor, Government Work Program, Public Service, Financial transparency, Tax and Retribution, until Public Patch. A Website cannot only present a number of Data but how to persuade and attract people to access the data through visual created so as to form Lead Public Perception. Visual image is a phenomenon of visual communication that transmits messages (government) to the message receiver (the people).Visual sign in text and still images is a representation of an object that produces a different understanding in viewing the visual object in semiotics study.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M. Syahril Iskandar
PY  - 2018/11
DA  - 2018/11
TI  - Analysis of Visual Rhetoric for Official Website City Government
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 226
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.49
DO  - 10.2991/icobest-18.2018.49
ID  - Iskandar2018/11
ER  -