Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)

Sundanese Colors

Authors
Rini Maulina, Setiawan Sabana
Corresponding Author
Rini Maulina
Available Online November 2018.
DOI
https://doi.org/10.2991/icobest-18.2018.77How to use a DOI?
Keywords
Color, Communication, Culture, Sundanese, Visual
Abstract
The aim of this work is to find out how the colors are understood and used by the Sundanese. Color is an important element in human life. Colors not only complement the life, but can be used as knowledge and communication tools. The color is an element of art and design, including the design of visual communication. The art itself is one of the seven elements of culture. Colors in Sundanese culture have a unique and distinct. Sundanese culture in this case meant not only limited to the culture grow and develop in the area of West Java province. Researches about color in Sundanese culture are hard to find, so knowledge of the colors in the Sundanese culture is still limited. The approach using descriptive-analytical. Data obtained from the publications of the previous studies. Sundanese Color names who found by a researcher, generally, are not accompanied by color code so that causing the reader difficult to imagine it's colors, especially for readers with mother tongue is not Sundanese. The results showed there are three dimensions of color in Sundanese culture, i.e. meaning, naming, and use of color. Color's preference in Sundanese culture is divided into two categories: black and white and unlimited colors. The color preference of clothing for the Baduy Dalam is black and white. The color preference of clothes for Baduy panamping and dangka is colorful. The fact that research on the special topic on Sundanese colors very slightly means this topic still widely open to execute.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Rini Maulina
AU  - Setiawan Sabana
PY  - 2018/11
DA  - 2018/11
TI  - Sundanese Colors
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 348
EP  - 353
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.77
DO  - https://doi.org/10.2991/icobest-18.2018.77
ID  - Maulina2018/11
ER  -