Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)

Commodification Of Sundanese News Program Warta Kiwari In Sktv Bandung

Authors
Oki Achmad Ismail
Corresponding Author
Oki Achmad Ismail
Available Online November 2018.
DOI
https://doi.org/10.2991/icobest-18.2018.80How to use a DOI?
Keywords
Sundanese, Warta Kiwari, local.
Abstract
Many Local Television finally went bankrupt and were even sold because they were unable to compete. By producing local content, one of the Sundanese-language news, Warta Kiwari, has a pretty good share for the news program category that is worth selling. This research uses the descriptive method with a qualitative approach. Research data was obtained through interviews and observations. The results of the study stated that the Kiwari News in SK TV Bandung was located in the packaging of news programs that had distinctive characteristics, which made it survive amid other local television losers until finally forced to be sold. As well as selecting the audience segmentation from the right target, the news program "News Kiwari" still exists and survives.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Oki Achmad Ismail
PY  - 2018/11
DA  - 2018/11
TI  - Commodification Of Sundanese News Program Warta Kiwari In Sktv Bandung
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 365
EP  - 367
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.80
DO  - https://doi.org/10.2991/icobest-18.2018.80
ID  - AchmadIsmail2018/11
ER  -