Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)

Visual Analysis of Indonesian Criminal Toy Packaging

Authors
Satria Indra Praja Persada
Corresponding Author
Satria Indra Praja Persada
Available Online November 2018.
DOI
https://doi.org/10.2991/icobest-18.2018.81How to use a DOI?
Keywords
Packaging, toys, design, Indonesia
Abstract
Packaging has a simple function of protecting the product. Packaging also makes it easier for the product to be carried on a long journey, but as the era changes packaging not only serve as a protector and make it easier for the product to carry but the packaging must also be attractive. The packaging must be attractive so that it can compete with other products so that consumers choose the product. Therefore, the packaging must have graphics that match the product, can describe the product, and can explain the advantages of the product so that it is easy to remember and purchased by consumers. This research was made with data collection methods sourced from electronic networks, which were used as the main source of information. In this study, the object of study is a toy with local wisdom. This toy is interesting to choose because this toy takes on the original character of Indonesia. Where this character is no stranger and very well known by the people of Indonesia and has even been a conversation at Indonesia and abroad because it contains Indonesian controversial figures, such as Sumanto and Robot gedek which are killers and cannibals from Indonesia. A good packaging design can make the product look attractive and can bring the uniqueness of the product to attract the attention of potential buyers.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Satria Indra Praja Persada
PY  - 2018/11
DA  - 2018/11
TI  - Visual Analysis of Indonesian Criminal Toy Packaging
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 368
EP  - 371
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.81
DO  - https://doi.org/10.2991/icobest-18.2018.81
ID  - IndraPrajaPersada2018/11
ER  -