Netizens’ Expressive Speech Actions in BTS Meal Promotion and Its Relevance in Indonesian Language Learning
- https://doi.org/10.2991/assehr.k.220503.025How to use a DOI?
- Instagram; Comment column; Text response; Expressive speech act
In the current development of this era, social media has become a place to communicate with each other, one of which is Instagram. The objectives of this study are as follows (1) to describe the form of expressive speech acts, (2) to describe the expressive speech act strategies of netizens’ comments on BTS Meal product promotion posts on the @mcdonaldsindonesia Instagram account, and (3) to examine their relevance to Indonesian language learning. This study used descriptive qualitative method. The data collection technique used a note-taking and documentation technique. The data analysis used in the study applied the extra-lingual matching technique to connect the advanced comparative relationship technique equalizing the subject matter (HBSP) with triangulation theory to support the authenticity of the data. Based on the study results, there were 45 data of expressive speech acts including 7 data of disappointment, 11 data of sadness, 8 data of hope, 9 data of happiness, 6 data of gratitude, and 4 data of thankfulness. Meanwhile, the expressive speech act strategy has 22 data, including 12 data on strategies for speaking frankly without small talk, 2 data for speaking frankly with positive politeness, 1 datum for speaking with negative politeness, and 7 data for speaking vaguely. This data can be applied to Indonesian language learning at the 9th grade of the junior high school level of regarding the response text. A Text Response learning is included in Basic Competence 3.8, to examine the generic structure and language features of the text response (environment, social conditions, and/or cultural diversity, etc.) in the form of criticism, refutation, or praise that is heard and/or read and 4.8 to express criticism, refutation, or praise in the form of a text response verbally and/or in writing by considering generic structure and language features.
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Cite this article
TY - CONF AU - Risma Almia AU - Dini Restiyanti Pratiwi AU - Miftakhul Huda AU - dan Gallant Karunia Assidik PY - 2022 DA - 2022/05/14 TI - Netizens’ Expressive Speech Actions in BTS Meal Promotion and Its Relevance in Indonesian Language Learning BT - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021) PB - Atlantis Press SP - 271 EP - 283 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220503.025 DO - https://doi.org/10.2991/assehr.k.220503.025 ID - Almia2022 ER -