Netizens’ Expressive Speech Actions in BTS Meal Promotion and Its Relevance in Indonesian Language Learning

DOI

10.2991/assehr.k.220503.025How to use a DOI?

Keywords

Instagram; Comment column; Text response; Expressive speech act

Abstract

In the current development of this era, social media has become a place to communicate with each other, one of which is Instagram. The objectives of this study are as follows (1) to describe the form of expressive speech acts, (2) to describe the expressive speech act strategies of netizens’ comments on BTS Meal product promotion posts on the @mcdonaldsindonesia Instagram account, and (3) to examine their relevance to Indonesian language learning. This study used descriptive qualitative method. The data collection technique used a note-taking and documentation technique. The data analysis used in the study applied the extra-lingual matching technique to connect the advanced comparative relationship technique equalizing the subject matter (HBSP) with triangulation theory to support the authenticity of the data. Based on the study results, there were 45 data of expressive speech acts including 7 data of disappointment, 11 data of sadness, 8 data of hope, 9 data of happiness, 6 data of gratitude, and 4 data of thankfulness. Meanwhile, the expressive speech act strategy has 22 data, including 12 data on strategies for speaking frankly without small talk, 2 data for speaking frankly with positive politeness, 1 datum for speaking with negative politeness, and 7 data for speaking vaguely. This data can be applied to Indonesian language learning at the 9th grade of the junior high school level of regarding the response text. A Text Response learning is included in Basic Competence 3.8, to examine the generic structure and language features of the text response (environment, social conditions, and/or cultural diversity, etc.) in the form of criticism, refutation, or praise that is heard and/or read and 4.8 to express criticism, refutation, or praise in the form of a text response verbally and/or in writing by considering generic structure and language features.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Risma Almia
AU  - Dini Restiyanti Pratiwi
AU  - Miftakhul Huda
AU  - dan Gallant Karunia Assidik
PY  - 2022
DA  - 2022/05/14
TI  - Netizens’ Expressive Speech Actions in BTS Meal Promotion and Its Relevance in Indonesian Language Learning
BT  - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
PB  - Atlantis Press
SP  - 271
EP  - 283
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220503.025
DO  - 10.2991/assehr.k.220503.025
ID  - Almia2022
ER  -