Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)

Implicature of Public Service Advertising Discourse and Pragmatic Implications on Electronic Media

Authors
Dyas Rahmawati*, Harun Joko Prayitno, Miftakhul Huda, Laili Etika Rahmawati
University of Muhammadiyah Surakarta, Surakarta, Indonesia
Corresponding Author. Email: a310180050@student.ums.ac.id
Corresponding Author
Dyas Rahmawati
Available Online 14 May 2022.
DOI
https://doi.org/10.2991/assehr.k.220503.014How to use a DOI?
Keywords
Implicature; Public Service Advertisement; Electronic Media
Abstract

Public service advertising makes people aware and organizes their positions to dissolve problems. Conventional implicature is a literal definition, for example, expressed by structural elements of a sentence. Implicature of conversation is pragmatic implications taken through the principle of conversation. This study addresses (1) the type of implicature on public service ads on Instagram posts, (2) pragmatic implications on public service advertising on Instagram posts, (3) the implementation of electronic media community service ads as nonformal education. This study uses qualitative methods with conversations/statements in public service ads published by Instagram social media (@dinkeskaranganyar, @juliatmono.1, @unicefindonesia, @kemenkes_ri, @p2ptmkemenkesri, @rsnirmalasuri) in December 2020-October 2021. Documentation methods collect data. Of the 116 data found, 74% were conventional implicature, while 26% were conversation implicature. The pragmatic implications of public service advertising are classified into 7: the implications of calling, informing, insinuating, reminding, asking, informing, and suggesting. Public service ads on social media Instagram contain conventional implications and conversations, then the conversations/statements of the ad have pragmatic implications.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 May 2022
ISBN
978-94-6239-577-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220503.014How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Dyas Rahmawati
AU  - Harun Joko Prayitno
AU  - Miftakhul Huda
AU  - Laili Etika Rahmawati
PY  - 2022
DA  - 2022/05/14
TI  - Implicature of Public Service Advertising Discourse and Pragmatic Implications on Electronic Media
BT  - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
PB  - Atlantis Press
SP  - 140
EP  - 152
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220503.014
DO  - https://doi.org/10.2991/assehr.k.220503.014
ID  - Rahmawati2022
ER  -