Conversational Implicatures in Cosmetics Advertisements on Television and Its Impact on Students’ Confidence Character Development
- DOI
- 10.2991/assehr.k.220503.034How to use a DOI?
- Keywords
- conversational implicature; self-confidence; cosmetic advertisement
- Abstract
This research aims to describe: (1) the form of conversational implicatures in cosmetic advertisements on television, (2) the factors influenced students’ confidence in cosmetic advertisements on television, and (3) conversational implicatures impacts on the development of students’ self-confidence. The research design is descriptive qualitative. Data collection is note-taking, questionnaire, and recording techniques. Data validity uses data triangulation techniques. Analyzing data uses an extralingual equivalent technique. The results show that there are five types of conversational implicatures, including (1) assertive implicatures consisted of stating and suggesting, (2) directive implicatures containing suggestive directives, (3) commissive implicatures including promising and offering, 4) expressive implicatures consisting of praising, and (5) declarative implicatures consisted of making an announcement. Furthermore, good customer judgment is the most crucial aspect that influences students’ trust in cosmetic commercials on television. Joining positive individuals, changing appearances as desired, trying new things, and willing accept criticism are factors that impact the developmeny of students’ self-confidence.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Ihmawati Nurlaily AU - Markhamah AU - Atiqa Sabardila AU - Agus Budi Wahyudi PY - 2022 DA - 2022/05/14 TI - Conversational Implicatures in Cosmetics Advertisements on Television and Its Impact on Students’ Confidence Character Development BT - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021) PB - Atlantis Press SP - 376 EP - 385 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220503.034 DO - 10.2991/assehr.k.220503.034 ID - Nurlaily2022 ER -