Code Mixing in E-commerce on Instagram

DOI

10.2991/icollite-18.2019.80How to use a DOI?

Keywords

code mixing; language in e-commerce; Instagram; social media

Abstract

The practice of code mixing in Instagram online shop advertisements is common in Indonesia, however, not much research has been conducted with regards to the government’s regulation on the use of language on social media. This study aims to investigate the use of code mixing in e-commerce on Instagram. The method used in this research is qualitative using observation techniques, documentation and interviews. Data were taken from 10 Instagram account online shop advertisements by using purposive sampling. This study indicates that the use of code mixing occurred in the forms of words, phrases, and clauses. In addition, there is also internal code mixing, namely in the form of affixes. It turns out that this code-mixing practice was motivated by their intention of making their communication more relaxed and flexible. In conclusion, the code-mixing practice of instagrammers in making online shop advertisements is not in line with the government’s regulation pertaining to language use on social media.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tri Indri Hardini
AU  - Temmy Widyastuti
AU  - Yatun Romdonah Awaliah
PY  - 2019/03
DA  - 2019/03
TI  - Code Mixing in E-commerce on Instagram
BT  - Proceedings of the Second Conference on Language, Literature, Education, and Culture (ICOLLITE 2018)
PB  - Atlantis Press
SP  - 364
EP  - 367
SN  - 2352-5398
UR  - https://doi.org/10.2991/icollite-18.2019.80
DO  - 10.2991/icollite-18.2019.80
ID  - Hardini2019/03
ER  -