Proceedings of the 4th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2020)

A Mammoth Logistical Challenge with Slight Hiccups

The Metaphorical Image of Indonesian Election 2019

Authors
Muhammad Adam, Adi Prautomo
Corresponding Author
Muhammad Adam
Available Online 17 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201215.072How to use a DOI?
Keywords
Conceptual metaphor, Indonesian election, source domain, target domain
Abstract
Indonesian Election 2019 was undoubtedly the biggest single-day election in the world. The foreign media news reports on the election highlight various aspects; one of them is the logistical challenge and massive tasks of the Indonesian General Election Commission (KPU) before, during, and after Election Day. The use of metaphorical expressions in those news reports is unavoidable as they provide more persuasive and highly descriptive expressions. Various studies discuss election metaphor, but none of the studies focus on how the challenging task by the commission is perceived. This study aims to fill the gap and to examine how KPU is perceived in foreign media reports in administering the election by investigating the source domain of metaphorical expressions used to speak about KPU tasks and accomplishment and the image implied from those metaphorical expressions. The study is descriptive qualitative with Conceptual Metaphor Theory (CMT) of Lakoff and Johnson (1980) is used as the theoretical framework. Data are taken from foreign media news reports and Critical Metaphor Analysis (CMA) of Charteris Black (2004) is used during data analysis and interpretation. The result shows that there are three main topics related to the election that are described metaphorically, i.e: the scale of the election, the overworked faced by the poll officers, and the general image of the Indonesian election. Thus, despite the herculean logistical challenge, the election runs smoothly with a slight logistical hiccup and has become a testimony to the resilience of democracy.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Muhammad Adam
AU  - Adi Prautomo
PY  - 2020
DA  - 2020/12/17
TI  - A Mammoth Logistical Challenge with Slight Hiccups
BT  - Proceedings of the 4th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2020)
PB  - Atlantis Press
SP  - 456
EP  - 462
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.072
DO  - https://doi.org/10.2991/assehr.k.201215.072
ID  - Adam2020
ER  -