Movie Reception Against Alzheimer's Analysis on The Campaign Movie, Gendhuk

DOI

10.2991/icomacs-18.2018.25How to use a DOI?

Keywords

receptions analysis; alzheimer's; dementia; films; gendhuk

Abstract

Dementia is the most severe cognitive impairment because it can interfere with social, economic and psychological functions. By 2050 there will be an estimated 64.6 million people with dementia. Gendhuk movie is a film that tells the story of a child living with grandmother with symptoms of dimension in a village. This film will produce a different meaning when the audience has a different background. With the problems, research conducted to describe the meaning of audience against Alzheimer's in Indonesia. This study uses Stuart Hall encoding-decoding reception method, with a type of qualitative research that focuses on delivering information messages about Alzheimer's in the film Gendhuk. Data is obtained through Forum Group Discussions on practitioners from film, communication, health, psychology, culture and a caregiver background. The results showed that all the informants stated the technical cinematography film Gendhuk considered exotic. The background of the informant became very influential on the Gendhuk film reception in conveying information about Alzheimer's.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Farizal Famuji
PY  - 2018/10
DA  - 2018/10
TI  - Movie Reception Against Alzheimer's Analysis on The Campaign Movie, Gendhuk
BT  - Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SP  - 106
EP  - 109
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.25
DO  - 10.2991/icomacs-18.2018.25
ID  - Famuji2018/10
ER  -