The Effect of Imprudence, Self-Indulgence, and Lack of Self-Control on Male Shoppers’ Impulse Buying Behavior: A Case in Indonesia

DOI

10.2991/aebmr.k.211117.015How to use a DOI?

Keywords

Consumer impulsiviness; imprudence; self-indulgence; lack of self-control; impulse buying

Abstract

This study aims to examine the role of consumer impulsiveness variables in predicting impulse buying behavior of male shoppers in retail setting. Data were collected by survey through questionnaires involving 185 male shoppers by using accidental sampling techniques. Further, the data is processed and analyzed using SmartPLS 3.0 Professional to assess the convergent and discriminant validity of the measurement items used for each construct, and then evaluate the structural model. The results showed that consumer impulsiveness variables have effect on impulse buying of male shoppers. These findings provide important theoretical and practical implications for retail policy, that consumer impulsiveness of male shoppers is strong determinant on creating impulsive purchases. So retail can formulate appropriate store strategies in order to trigger male shoppers’ traits of impulsiveness that drive impulse buying.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yulianti Prihatiningrum
AU  - Laila Refiana Said
PY  - 2021
DA  - 2021/11/30
TI  - The Effect of Imprudence, Self-Indulgence, and Lack of Self-Control on Male Shoppers’ Impulse Buying Behavior: A Case in Indonesia
BT  - Proceedings of the  International Conference on Management, Business, and Technology (ICOMBEST 2021)
PB  - Atlantis Press
SP  - 102
EP  - 108
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.015
DO  - 10.2991/aebmr.k.211117.015
ID  - Prihatiningrum2021
ER  -