Determinant of Purchase Intention on Platform Religios-based e-Learning
- 10.2991/aebmr.k.211117.004How to use a DOI?
- Religiosity; trusting belief; service involvement; platform involvement; purchase intention; platform e-learning
This study focuses on explaining the behaviour of purchase intention on platform religious-based e-learning in pandemic Covid-19 era. Furthermore, it explains the influence of religiosity on purchase intention through service involvement and platform involvement on platform religious-based e-learning. The samples in this study were selected by applying purposive sampling method with a sample of 180 respondents. This research is explanatory research. Data processing techniques using Structural Equation Modelling (SEM) method. This study results that the religiosity and trusting belief have a significant effect on the variable of purchase intention, as well as the religiosity has a significant effect on the variable of purchase intention through the services involvement and platform involvement as a moderation variable. In a pandemic era, the role of religiosity plays significant role on choosing the e-learning platform. Moreover, the service and platform involvement on the religiosity-based of e learning dependent on how depth the level of consumer’s religiosity.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Sudaryanto Sudaryanto AU - Darien Nhisrina Arief AU - Fajar Destari PY - 2021 DA - 2021/11/30 TI - Determinant of Purchase Intention on Platform Religios-based e-Learning BT - Proceedings of the International Conference on Management, Business, and Technology (ICOMBEST 2021) PB - Atlantis Press SP - 26 EP - 31 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211117.004 DO - 10.2991/aebmr.k.211117.004 ID - Sudaryanto2021 ER -