Proceedings of the International Conference on Management, Business, and Technology (ICOMBEST 2021)

Determinant of Purchase Intention on Platform Religios-based e-Learning

Authors
Sudaryanto Sudaryanto1, Darien Nhisrina Arief2, Fajar Destari3, *
1Faculty of Economics and Bussines, University of Jember, Jember, Indonesia
2Faculty of Economics and Bussines, University of Jember, Jember, Indonesia
3Faculty of Economics and Bussines, University of Jember, Jember, Indonesia
*Corresponding author. Email: fajar.feb@unej.ac.id
Corresponding Author
Fajar Destari
Available Online 30 November 2021.
DOI
10.2991/aebmr.k.211117.004How to use a DOI?
Keywords
Religiosity; trusting belief; service involvement; platform involvement; purchase intention; platform e-learning
Abstract

This study focuses on explaining the behaviour of purchase intention on platform religious-based e-learning in pandemic Covid-19 era. Furthermore, it explains the influence of religiosity on purchase intention through service involvement and platform involvement on platform religious-based e-learning. The samples in this study were selected by applying purposive sampling method with a sample of 180 respondents. This research is explanatory research. Data processing techniques using Structural Equation Modelling (SEM) method. This study results that the religiosity and trusting belief have a significant effect on the variable of purchase intention, as well as the religiosity has a significant effect on the variable of purchase intention through the services involvement and platform involvement as a moderation variable. In a pandemic era, the role of religiosity plays significant role on choosing the e-learning platform. Moreover, the service and platform involvement on the religiosity-based of e learning dependent on how depth the level of consumer’s religiosity.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

Volume Title
Proceedings of the International Conference on Management, Business, and Technology (ICOMBEST 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2021
ISBN
10.2991/aebmr.k.211117.004
ISSN
2352-5428
DOI
10.2991/aebmr.k.211117.004How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Sudaryanto Sudaryanto
AU  - Darien Nhisrina Arief
AU  - Fajar Destari
PY  - 2021
DA  - 2021/11/30
TI  - Determinant of Purchase Intention on Platform Religios-based e-Learning
BT  - Proceedings of the  International Conference on Management, Business, and Technology (ICOMBEST 2021)
PB  - Atlantis Press
SP  - 26
EP  - 31
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.004
DO  - 10.2991/aebmr.k.211117.004
ID  - Sudaryanto2021
ER  -