Proceedings of the International Conference on Management, Business, and Technology (ICOMBEST 2021)

Analysis of Performance and Competitiveness of Water Hyacinth Crafts Based on Product Differentiation, Creativity, and Green Entrepreneurial

Authors
Siti Aliyati Albushairi1, Nuril Huda2, *
1Faculty of Economics and Business, Lambung Mangkurat University, Banjarmasin, Indonesia
2Faculty of Economics and Business, Lambung Mangkurat University, Banjarmasin, Indonesia
*Corresponding author. Email: nurilhuda@ulm.ac.id
Corresponding Author
Nuril Huda
Available Online 30 November 2021.
DOI
10.2991/aebmr.k.211117.018How to use a DOI?
Keywords
Performance; competitiveness; product differentiation; creativity and green entrepreneurial orientation
Abstract

This study aims to analyze the effect of product differentiation, creativity, and green entrepreneurial orientation on performance and competitiveness. This study was conducted in North Hulu Sungai Regency, South Kalimantan Province. The sample is set at 135 respondents. Data was sourced from observations, interviews, and questionnaires. SEM PLS was used in this study. The results show that product differentiation, creativity, and green entrepreneurial orientation affect performance. Creativity increases competitiveness. SMEs need to empower employees, product innovation, training, and factory waste disposal.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Management, Business, and Technology (ICOMBEST 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2021
ISBN
978-94-6239-471-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.211117.018How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Siti Aliyati Albushairi
AU  - Nuril Huda
PY  - 2021
DA  - 2021/11/30
TI  - Analysis of Performance and Competitiveness of Water Hyacinth Crafts Based on Product Differentiation, Creativity, and Green Entrepreneurial
BT  - Proceedings of the  International Conference on Management, Business, and Technology (ICOMBEST 2021)
PB  - Atlantis Press
SP  - 127
EP  - 132
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.018
DO  - 10.2991/aebmr.k.211117.018
ID  - Albushairi2021
ER  -