Corporate Social Responsibility and Corporate Communication

DOI

10.2991/iconeg-16.2017.8How to use a DOI?

Keywords

CSR; Communication and Corporate Communication

Abstract

The purpose of this paper is a study on the idea that organizations are aware of the importance of the stakeholders objectives especially in improving profits for the company's business through corporate image and reputation. The important factor to boost the image and reputation is through the ability to communicate, and to innovate the human resources, and to build the company's performance. In short, communication can connect internal and external interests of the public, especially for carrying out Corporate Social Responsibility (CSR) programs. Therefore, it is important to analyze theoretically as well as looking in practice on how the relationship between CSR and Communication of a corporation can improve the business image and reputation.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Poppy Ruliana
AU  - Marlinda Irwanti
PY  - 2016/12
DA  - 2016/12
TI  - Corporate Social Responsibility and Corporate Communication
BT  - Proceedings of the International Conference on Ethics in Governance (ICONEG 2016)
PB  - Atlantis Press
SP  - 33
EP  - 35
SN  - 2352-5398
UR  - https://doi.org/10.2991/iconeg-16.2017.8
DO  - 10.2991/iconeg-16.2017.8
ID  - Ruliana2016/12
ER  -