Development of Soil Batik Based on Consumer’s Needs

DOI

10.2991/assehr.k.200218.041How to use a DOI?

Keywords

Batik motif design, consumer needs, innovation, soil batik

Abstract

Each Indonesia region has special characteristics of Batik motifs made by the local craftsmen and designers. However, the technical manufacturing is still conventional and less effective, especially the natural coloring process using soil. This study aims to develop a formulation of soil batik design based on consumer needs. This research and development study used interviews and observation as the data collection technique, of which the interviews were carried out for both consumers and batik experts. Results show that soil batik design was developed based on consumer needs including (1) the varieties of motifs covering culinary, prominent local culture, regional characteristic, and local philosophy, (2) different size of main, secondary, and additional motifs, (3) interesting layout, (4) combinative colors usage, and (5) the basic fabric color that should darker color than the motifs’ colors. This study suggested that the soil batik developed in this study could be used by Batik craftsmen to vary their products and to enhance their sales.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Irma Russanti
AU  - Yulistiana
AU  - Mein Kharnolis
PY  - 2020
DA  - 2020/02/21
TI  - Development of Soil Batik Based on Consumer’s Needs
BT  - Proceedings of the 2nd International Conference on Social, Applied Science, and Technology in Home Economics (ICONHOMECS 2019)
PB  - Atlantis Press
SP  - 255
EP  - 261
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200218.041
DO  - 10.2991/assehr.k.200218.041
ID  - Russanti2020
ER  -