Development of Soil Batik Based on Consumer’s Needs
- 10.2991/assehr.k.200218.041How to use a DOI?
- Batik motif design, consumer needs, innovation, soil batik
Each Indonesia region has special characteristics of Batik motifs made by the local craftsmen and designers. However, the technical manufacturing is still conventional and less effective, especially the natural coloring process using soil. This study aims to develop a formulation of soil batik design based on consumer needs. This research and development study used interviews and observation as the data collection technique, of which the interviews were carried out for both consumers and batik experts. Results show that soil batik design was developed based on consumer needs including (1) the varieties of motifs covering culinary, prominent local culture, regional characteristic, and local philosophy, (2) different size of main, secondary, and additional motifs, (3) interesting layout, (4) combinative colors usage, and (5) the basic fabric color that should darker color than the motifs’ colors. This study suggested that the soil batik developed in this study could be used by Batik craftsmen to vary their products and to enhance their sales.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Irma Russanti AU - Yulistiana AU - Mein Kharnolis PY - 2020 DA - 2020/02/21 TI - Development of Soil Batik Based on Consumer’s Needs BT - Proceedings of the 2nd International Conference on Social, Applied Science, and Technology in Home Economics (ICONHOMECS 2019) PB - Atlantis Press SP - 255 EP - 261 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200218.041 DO - 10.2991/assehr.k.200218.041 ID - Russanti2020 ER -