Proceedings of the 2nd International Conference on Social, Applied Science, and Technology in Home Economics (ICONHOMECS 2019)

Development of Soil Batik Based on Consumer’s Needs

Authors
Irma Russanti, Yulistiana, Mein Kharnolis
Corresponding Author
Irma Russanti
Available Online 21 February 2020.
DOI
https://doi.org/10.2991/assehr.k.200218.041How to use a DOI?
Keywords
Batik motif design, consumer needs, innovation, soil batik
Abstract
Each Indonesia region has special characteristics of Batik motifs made by the local craftsmen and designers. However, the technical manufacturing is still conventional and less effective, especially the natural coloring process using soil. This study aims to develop a formulation of soil batik design based on consumer needs. This research and development study used interviews and observation as the data collection technique, of which the interviews were carried out for both consumers and batik experts. Results show that soil batik design was developed based on consumer needs including (1) the varieties of motifs covering culinary, prominent local culture, regional characteristic, and local philosophy, (2) different size of main, secondary, and additional motifs, (3) interesting layout, (4) combinative colors usage, and (5) the basic fabric color that should darker color than the motifs’ colors. This study suggested that the soil batik developed in this study could be used by Batik craftsmen to vary their products and to enhance their sales.
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Proceedings
2nd International Conference on Social, Applied Science, and Technology in Home Economics (ICONHOMECS 2019)
Publication Date
21 February 2020
ISBN
978-94-6252-910-6
DOI
https://doi.org/10.2991/assehr.k.200218.041How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Irma Russanti
AU  - Yulistiana
AU  - Mein Kharnolis
PY  - 2020
DA  - 2020/02/21
TI  - Development of Soil Batik Based on Consumer’s Needs
BT  - 2nd International Conference on Social, Applied Science, and Technology in Home Economics (ICONHOMECS 2019)
PB  - Atlantis Press
SP  - 255
EP  - 261
UR  - https://doi.org/10.2991/assehr.k.200218.041
DO  - https://doi.org/10.2991/assehr.k.200218.041
ID  - Russanti2020
ER  -