Proceedings of the 4th International Conference on Progressive Education 2022 (ICOPE 2022)

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Visual Language: A Literature Review for Bridging Linguistics and Visual Communication Design

Authors
Harits Setyawan1, *, Wawan Gunawan1, Doni Alfaruqy2
1Linguistics, Universitas Pendidikan Indonesia (UPI), Bandung, Indonesia
2Desain Komunikasi Visual, Institut Teknologi Sumatera (ITERA), Lampung, Indonesia
*Corresponding author. Email: harits.setyawan@upi.edu
Corresponding Author
Harits Setyawan
Available Online 29 May 2023.
DOI
10.2991/978-2-38476-060-2_27How to use a DOI?
Keywords
Visual Language; Linguistics; Communication Visual Design
Abstract

This study traces the extent to which visual language has been studied in research in order to provide a new concept of how visual language is studied and how the new concept is applied to research for future researchers who want to investigate further about visual language. The data was collected through research articles on visual language published from 1997 to 2022. The results showed that visual language has been studied in media such as, images, comics, books & magazines, videos & animations, posters & info graphics, motifs, logos & brands, packaging designs, and writing. Studies that have been carried out have not revealed how visual language is used in video thumbnails on YouTube. In addition, most previously conducted studies on visual language discuss the language using only one scientific approach so as to potentially inhibit the possibility of new findings that can bring benefits globally. Therefore, the researchers suggested to subsequent researchers to uncover how visual language is used in YouTube video thumbnails and examine the signifier and signified contained in them so as to integrate the disciplinary approaches of Visual Communication Design and Linguistics, especially Semiotics.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Progressive Education 2022 (ICOPE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 May 2023
ISBN
10.2991/978-2-38476-060-2_27
ISSN
2352-5398
DOI
10.2991/978-2-38476-060-2_27How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Harits Setyawan
AU  - Wawan Gunawan
AU  - Doni Alfaruqy
PY  - 2023
DA  - 2023/05/29
TI  - Visual Language: A Literature Review for Bridging Linguistics and Visual Communication Design
BT  - Proceedings of the  4th International Conference on Progressive Education 2022 (ICOPE 2022)
PB  - Atlantis Press
SP  - 270
EP  - 298
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-060-2_27
DO  - 10.2991/978-2-38476-060-2_27
ID  - Setyawan2023
ER  -