Crisis Communication Strategy by Public Relations to Customers in the Middle of Covid-19

DOI

10.2991/978-2-494069-77-0_45How to use a DOI?

Keywords

Covid-19; Crisis Communication Strategy; Public Relations; Rumah Sakit Muhammadiyah Yogyakarta

Abstract

The Covid-19 pandemic is still in the midst of life, Covid-19 which is spreading globally has an impact on developments in various world sectors, especially in Indonesia. The number of sectors spread across Indonesia has had a large enough influence on the crisis in Indonesia. From the economic crisis, trade, health and much more. The health sector is one of the sectors that has the main interest during the Covid-19 pandemic. How is a crisis communication process in the health sector in the hospital when the spread of the Covid-19 virus continues to increase until the Covid-19 virus declines. The theory used is Situational Crisis Communication Theory. The research method carried out here uses a qualitative approach and data collection techniques through interviews and document collection. The results of this study are the communication strategies carried out by public relations to customers during the Covid-19 pandemic at the Yogyakarta Muhammadiyah Hospital, namely through 3 stages: pre-crisis, crisis, and post-crisis stage. The first, the pre-crisis stage, communicates with patients in the hospital and with the leadership, a public relations officer can take the role of always doing an intense communication in order to find out information. The second is during a crisis, in this phase it begins by gathering all information about risks and actions that need to be taken when a crisis occurs. And finally, after the crisis, a public relations officer is able to get an evaluation to become a strategy and can be used in the future.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Hebby Ilma Dini
AU  - Sri Hastjarjo
AU  - Ign. Agung Satyawan
PY  - 2022
DA  - 2022/12/30
TI  - Crisis Communication Strategy by Public Relations to Customers in the Middle of Covid-19
BT  - Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
PB  - Atlantis Press
SP  - 324
EP  - 329
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-77-0_45
DO  - 10.2991/978-2-494069-77-0_45
ID  - Dini2022
ER  -