Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)

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Grey Communication: CSR Communication of Oil Company Based on Sustainable Development Goals

Authors
Ahmad Taufiq1, *, Pawito1, Andre N. Rahmanto1, Drajat Tri Kartono1
1Faculty of Social and Political Science, Universitas Sebelas Maret, Surakarta, Indonesia
*Corresponding author. Email: ahmadtaufiq2018@student.uns.ac.id
Corresponding Author
Ahmad Taufiq
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-77-0_20How to use a DOI?
Keywords
CSR Communication; Oil Companies; SDGs
Abstract

Oil companies distributed Corporate Social Responsibility (CSR) programs to avoid social inequality. The problem was that the implementation of CSR programs was not running smoothly. One of the problems was the lack of precise communication of CSR programs. The research aimed to understand, analyze, and discover two-way CSR communication patterns between companies and the surrounding community. The research used the communication model theory of Ralph Tench et al., with a focus on three elements of communication, including subject, content, and form/method of communication, plus sustainable development variables (SDGs), such as social, economic, environmental, and legal/governance pillars. The research used a qualitative method with Husserl’s transcendental phenomenological approach, consisting of four stages: epoche, phenomenological reduction, imagination variation, synthetic meaning, and essence. The results showed that the pattern of CSR communication built by the oil company tended to be elitist and formal. Two-way CSR communication with a cultural approach was still minimal. Thus, the message of CSR communication had not been fully developed in the community. An appropriate, two-way, SDG-based communication pattern was needed so that CSR communication was able to run well.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-77-0_20
ISSN
2352-5398
DOI
10.2991/978-2-494069-77-0_20How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ahmad Taufiq
AU  - Pawito
AU  - Andre N. Rahmanto
AU  - Drajat Tri Kartono
PY  - 2022
DA  - 2022/12/30
TI  - Grey Communication: CSR Communication of Oil Company Based on Sustainable Development Goals
BT  - Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
PB  - Atlantis Press
SP  - 138
EP  - 148
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-77-0_20
DO  - 10.2991/978-2-494069-77-0_20
ID  - Taufiq2022
ER  -