Performance Analysis and Planning Strategies for Improvement of Banana Chips in Jember Regency
- https://doi.org/10.2991/assehr.k.220207.009How to use a DOI?
- Important Performance Analysis; banana chips; consumer perception
Consumer perception is knowing and measuring how consumers think. The consumer will decide which brands are remembered and which are forgotten. The purpose of this study was to identify the attributes of food products and evaluate their performance to find out attributes based on consumer perception. This study uses marketing mix 7P namely Product, Price, Place, Promotion, People, Process, and Physical Evidence. The respondent in this research was the consumer that bought and consumed banana chips in Jember. The sampling technique used accidental sampling with several samples is 100 people, based on linear time function. The analysis of data used Importance–Performance Analysis. The result of this research showed that taste of the product, the thickness of the product, packaging, the price of the product, ease to get, and the promotion of the product were the key attributes of banana chips quality.
- © 2022 The Authors. Published by Atlantis Press SARL.
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Cite this article
TY - CONF AU - Abi Bakri AU - Supriyono Supriyono AU - Budi Prasetyo AU - Budi Hariono AU - Mokhamad Fatoni Kurnianto AU - Aulia Brilliantina PY - 2022 DA - 2022/02/17 TI - Performance Analysis and Planning Strategies for Improvement of Banana Chips in Jember Regency BT - Proceedings of the 2nd International Conference on Social Science, Humanity and Public Health (ICOSHIP 2021) PB - Atlantis Press SP - 51 EP - 56 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220207.009 DO - https://doi.org/10.2991/assehr.k.220207.009 ID - Bakri2022 ER -