Proceedings of the 2nd International Conference on Social Science, Humanity and Public Health (ICOSHIP 2021)

Development of Sustainable Attributes in Cayenne Pepper Agribusiness Using Multidimensional Scaling Techniques

A Case Study in Ponorogo Regency

Authors
Ridwan Iskandar1, *
1Department of Agribusiness Management, Politeknik Negeri Jember, Indonesia
*Corresponding author. Email: ridwan.iskandar@polije.ac.id
Corresponding Author
Ridwan Iskandar
Available Online 17 February 2022.
DOI
https://doi.org/10.2991/assehr.k.220207.019How to use a DOI?
Keywords
Cayenne pepper; Multidimensional scalling; Sustainability
Abstract

Cayenne pepper is an important horticultural crop in Ponorogo Regency based on its large contribution in increasing the Gross Regional Domestic Product. The harvested area of cayenne pepper in Ponorogo Regency fluctuates, mainly due to harvesting activities that are not simultaneous and the occurrence of flooding in several areas which has eroded the harvested area. These things eventually lead to price fluctuations. The purpose of this research was to determine the sustainability status of cayenne pepper agribusiness and to formulate policies for the development of cayenne pepper commodities. This study uses the Multidimensional Scaling method based on an assessment of 5 dimensions, namely ecological, economic, social, technological and institutional dimensions. The results showed that the cayenne pepper agribusiness in Ponorogo Regency was categorized as “quite sustainable” with a sustainability index value of 56.08. This shows that the cayenne pepper commodity has the potential to be developed in the future. The sustainability status of the ecological, technological, and institutional dimensions is in the “quite sustainable” category, while the economic and social dimensions are in the “less sustainable” category. The development of cayenne pepper agribusiness in Ponorogo Regency can be achieved through increasing the performance of sensitive attributes in each dimension.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Conference on Social Science, Humanity and Public Health (ICOSHIP 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 February 2022
ISBN
978-94-6239-539-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220207.019How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ridwan Iskandar
PY  - 2022
DA  - 2022/02/17
TI  - Development of Sustainable Attributes in Cayenne Pepper Agribusiness Using Multidimensional Scaling Techniques
BT  - Proceedings of the 2nd International Conference on Social Science, Humanity and Public Health (ICOSHIP 2021)
PB  - Atlantis Press
SP  - 116
EP  - 123
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220207.019
DO  - https://doi.org/10.2991/assehr.k.220207.019
ID  - Iskandar2022
ER  -