City Branding Strategy and Local Government Readiness

DOI

10.2991/icosihess-19.2019.34How to use a DOI?

Keywords

city branding, local government, Pinrang

Abstract

City branding can start from extracting the potential of Indonesia’s regions, which can qualify for world qualifications. Indonesia’s Ministry of Tourism’s policy also emphasises that the regional government must also build a brand for the region, which is in accordance with the potential and positioning of the target area in order to benefit from awareness, reputation and a good perception of a tourist destination, as well as encourage an investment climate and increase tourist visits to tourist destinations. This research is part of the 2018 Kemristekdikti PDUPT scheme research. By using FGD, an in-depth interview and observation of government officer in Kabupaten Pinrang, South Sulawesi, during February to December 2018, it is known that the regional government generally does not have sufficient knowledge about the city branding formation strategy. Therefore, it is necessary to socialise the importance of city branding for the region, as well as training to form a city branding strategy

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Eli Mihardja
AU  - B Bintoro
AU  - Rahmita Saleh
AU  - Yusmanizar
PY  - 2019/10
DA  - 2019/10
TI  - City Branding Strategy and Local Government Readiness
BT  - Proceedings of the Third International Conference on Sustainable Innovation 2019 – Humanity, Education and Social Sciences (IcoSIHESS 2019)
PB  - Atlantis Press
SP  - 206
EP  - 212
SN  - 2352-5398
UR  - https://doi.org/10.2991/icosihess-19.2019.34
DO  - 10.2991/icosihess-19.2019.34
ID  - Mihardja2019/10
ER  -