Proceedings of the Third International Conference on Sustainable Innovation 2019 – Humanity, Education and Social Sciences (IcoSIHESS 2019)

Local Wisdom: The Self-Reflection of To Lotang’s People as Mass Media Audiences

Authors
Hasse Jubba, Jalaluddin Basyir, Faisal
Corresponding Author
Hasse Jubba
Available Online October 2019.
DOI
https://doi.org/10.2991/icosihess-19.2019.73How to use a DOI?
Keywords
Local Wisdom, The People of To Lotang, Mass Media, Identity.
Abstract
The To Lotang is the minority people who live along with local wisdom that signify their presence as well as their differences from majority society. The study is aimed to retain the knowledge on how the To Lotang’s local wisdom is manifested in the activity of interpreting information from the mass media which is not responsible socially nowadays and to ascertain some factors which motivate the To Lotang to have put their local wisdom as the authority for mass media. The method used is qualitative constructivism that emphasizes the construction of social reality as an approach study and the conception of Miles and Huberman which is the reduction of data, the presentation of data, and the drawing of conclusion as the analysis techniques of the study. The result of this study makes clear that the local wisdom of the To Lotang’ is reflected not only as to have the symbol of the identity, but also to be the reference in a relation of social action that is worked on by mass media that cannot be denied in our social life. The implication of the study defines that local wisdom as the traditional discursive can displace the social fact that is built based on the ideas of modernism technocrats which are structurally taken for granted and developed as a certain paradigm.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Hasse Jubba
AU  - Jalaluddin Basyir
AU  - Faisal
PY  - 2019/10
DA  - 2019/10
TI  - Local Wisdom: The Self-Reflection of To Lotang’s People as Mass Media Audiences
BT  - Third International Conference on Sustainable Innovation 2019 – Humanity, Education and Social Sciences (IcoSIHESS 2019)
PB  - Atlantis Press
SP  - 427
EP  - 430
SN  - 2352-5398
UR  - https://doi.org/10.2991/icosihess-19.2019.73
DO  - https://doi.org/10.2991/icosihess-19.2019.73
ID  - Jubba2019/10
ER  -